WATCH: This Company is Selling Big Data to Retailers

Shanghai-based Riskiller uses a camera slapped onto a Raspberry Pi to analyze weeks of storefront big data for prospective shop owners. With machine learning, the algorithm grows from its own successes, producing more accurate demographics about potential customers in the area.

China’s e-commerce boom is in full swing, and brick and mortar retailers have to think smarter if they want to compete.

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For more on how Chinese e-commerce companies are increasingly disrupting the global marketplace, listen to our Digitally China podcast episode on the subject right here:

Digitally China Podcast “Live” Special: Can Chinese Innovation Disrupt Amazon?