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WATCH: This Company is Selling Big Data to Retailers

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Shanghai-based Riskiller uses a camera slapped onto a Raspberry Pi to analyze weeks of storefront data for prospective shop owners. With machine learning, the algorithm grows from its own successes, producing more accurate demographics about potential customers in the area. China’s e-commerce boom is in full swing, and brick and mortar retailers have to think smarter if they want to compete.

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Adan Kohnhorst
Adan Kohnhorst is a Shanghai-based writer, producer, and multimedia artist, and the Associate Editor at RADII. His work has been featured in publications such as Maxim and the Chinese-language StreetVoice, and he’s an active member of the hip-hop and DIY music scenes in Shanghai, NYC, and Dallas. He learned Mandarin in high school so he could train at the Shaolin Temple, but now just uses it to interview rappers.

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