Daily Drip

“The Illustrated Wok” is Kickstarting Fun Chinese Cooking Animations Into Your Life


Hey, this is neat: The Illustrated Wok, a recently launched and almost instantly successful Kickstarter campaign from The Cleaver Quarterly, a Shanghai-based foodie mag. Cleaver launched three years ago in Beijing — also on the back of a successful Kickstarter — and has since consistently pumped out visually dense print mags with stories about “dumpling rappers” and “authentic Beijing tacos” every three months. Their next big idea is a cookbook with illustrated recipes from 20 “top chefs,” and it looks pretty cool:

Recipes hinted at in the Kickstarter video include Crispy Peking Duck Leg and Purple Yam & Pancetta Gau Gee with Black Garlic Mayo, and I haven’t had lunch yet so I’ll stop transcribing this stuff now. This thing looks like the perfect gift for the Trans-Pacific fusion-foodie in your kitchen, and the illustrations alone might be enough to sell some — here, a “strange flavor eggplant” being abducted to space, there, an octopus that looks freshly escaped from a hentai nightmare.

Check their full pitch here and drop as little as 25 bucks to have your own Illustrated Wok shipped to you in October or so.

Josh Feola
Josh Feola is a US-based writer and musician, and RADII's former Culture Editor. His coverage of Chinese music and art has appeared in The Wire, Dazed, MIT Technology Review, Artsy, Bandcamp Daily and more. He's been active in China's underground music scene since 2010 via his booking platform pangbianr.com, and is a former member of Beijing bands Chui Wan, SUBS, and Vagus Nerve.

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