Daily DripBenedict Cumberbatch Speaks Chinese in Singles’ Day PromoEnglish actor Benedict Cumberbatch is set to make an appearance at the gala for China’s biggest shopping ... By Matthew BossonsNovember 5, 2021
Daily DripThe 3 Biggest Takeaways From China’s 618 Shopping Festival This YearFrom the top things that people are spending their money on, to Xiao Zhan making history, here ... By Siyuan MengJune 24, 2021
Lifestyle2020 Wrapped: 7 Trends That Shaped Chinese Fashion This YearFrom virtual idols to eco-friendly fashion labels, here are some of the trends we’ve seen impact Chinese ... By Mayura JainDecember 15, 2020
Daily DripCartier Confuses by Labelling Apparently Gay Couple “Father and Son” in Chinese Valentine’s Day AdChinese social media users have questioned whether the advert's "father and son" are actually a gay couple By Siyuan MengAugust 13, 2020
Daily DripInternational Diplomats are Livestreaming to Sell Mangosteens and Ice CreamFor this year's 618 shopping festival, diplomats made appearances on Alibaba's streaming platform. The festival racks up ... By Emily ZhangJune 12, 2020
LifestyleLabelhood: How a Beijing Boutique Became a Major Force in Chinese FashionOnce a 20-square-meter boutique in Beijing called Dongliang, today Labelhood works with some of the most dynamic ... By Allison JiangJune 2, 2020
FeaturedCan Virtual Influencers and Avatars Change the Face of Chinese Ecommerce?From private WeChat groups to Shanghai Fashion Week, the next generation of online influencers may not even ... By Mayura JainMarch 31, 2020
Daily DripShanghai’s All-Online Fashion Week in Response to Coronavirus is a “Worldwide First”Originally postponed over coronavirus fears, Shanghai Fashion Week instead opted to stream all of its AW20 shows ... By Mayura JainMarch 24, 2020
Daily DripGay Couples, Rappers, and Red Envelope Battles: Chinese Advertisers Gear Up for Lunar New YearHere's how advertisers are going after the New Year RMB as we approach the Year of the ... By RADII StaffJanuary 10, 2020
Daily DripThe Numbers Are In: Alibaba’s Biggest Singles’ Day EverChina's Double 11 shopping spree is underway, with Alibaba breaking its own records for the tenth year ... By Zach HolloNovember 11, 2019
