Daily DripKweichow Moutai, the World’s Biggest Drinks Brand, Just Released a Really Bad Rap SongAnd, appropriately some might say, it's not going down well By Jake NewbyFebruary 9, 2021
Daily DripGay Couples, Rappers, and Red Envelope Battles: Chinese Advertisers Gear Up for Lunar New YearHere's how advertisers are going after the New Year RMB as we approach the Year of the ... By RADII StaffJanuary 10, 2020
LifePharma-Chic: Cold Medicine 999 Goes Viral with “Fashion” CampaignChinese cold medicine company rolls out kitschy, meme-tastic "fashion line" that resonates with '90s kids By Emma SunFebruary 26, 2019
Daily DripBrands and Propaganda Outlets Go Poetic for Valentine’s Day in ChinaValentine's Day is starting to pick up speed in China, with trending Weibo posts and cheeky advertising ... By Sebastian LauFebruary 14, 2019
Daily Drip3 Huge Chinese New Year Advertising Fails from International BrandsChinese New Year is a massive commercial opportunity, but that doesn't mean brands always get it right ... By Shalena AdamsJanuary 31, 2019
Daily DripNot Lovin’ It: McDonald’s Draws Nationalist Ire, While KFC Does Chinese New Year with TFBoysMcDonald's is in the hot seat for accidentally acknowledging Taiwanese independence. Meanwhile, KFC plays it safe with ... By Julienna LawJanuary 23, 2019
FeaturedDolce & Gabbana Sparks Cries of Racism with Controversial Ad CampaignIt looked like Dolce & Gabbana had narrowly dodged its second tone-deaf China advertising gaffe in two ... By Fan ShuhongNovember 21, 2018
FeaturedHow Rap Became the Advertising Medium of Choice for China’s Brands – and GovernmentAs soon as rap music became mainstream in China, advertisers leapt onto the unsuspecting genre as a ... By Adan KohnhorstSeptember 17, 2018
FeaturedI’m Having Fun: The Selfie-Taker as a Symbol in Chinese AdvertisingBillboards, subway ads, TV screens and mobile phones are plastered with the image of the selfie. Not ... By Adan KohnhorstAugust 23, 2017
