advertising

Kweichow Moutai, the World’s Biggest Drinks Brand, Just Released a Really Bad Rap Song

And, appropriately some might say, it's not going down well

By Jake NewbyFebruary 9, 2021

Here's how advertisers are going after the New Year RMB as we approach the Year of the ...

By RADII StaffJanuary 10, 2020

Chinese cold medicine company rolls out kitschy, meme-tastic "fashion line" that resonates with '90s kids

By Emma SunFebruary 26, 2019

Valentine's Day is starting to pick up speed in China, with trending Weibo posts and cheeky advertising ...

By Sebastian LauFebruary 14, 2019

Chinese New Year is a massive commercial opportunity, but that doesn't mean brands always get it right ...

By Shalena AdamsJanuary 31, 2019

McDonald's is in the hot seat for accidentally acknowledging Taiwanese independence. Meanwhile, KFC plays it safe with ...

By Julienna LawJanuary 23, 2019

It looked like Dolce & Gabbana had narrowly dodged its second tone-deaf China advertising gaffe in two ...

By Fan ShuhongNovember 21, 2018

As soon as rap music became mainstream in China, advertisers leapt onto the unsuspecting genre as a ...

By Adan KohnhorstSeptember 17, 2018

Billboards, subway ads, TV screens and mobile phones are plastered with the image of the selfie. Not ...

By Adan KohnhorstAugust 23, 2017