Even major political controversies have failed to dampen the enthusiasm of China’s huge — and growing — NBA fanbase.
The history of basketball in China goes back further than you may realize. Maybe that explains why the NBA has become such a sticking point for young viewers, who often tacitly boycott the CBA in favor of the American league. Even distinctly American cultural products associated with the NBA, like hip hop and streetball, are finding their place in China’s basketball wave.
Our latest Edition, “NBA in China,” explores that wave, and the spread of NBA culture which shows no signs of slowing down — only on RADII.co.
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