fbpx
Daily Drip

Michael Jordan Wins 8-Year Legal Battle Against Knockoff Brand

0

Michael Jordan can finally take a break — China’s Supreme Court has ruled in favor of the NBA superstar in an eight-year long legal battle with a company using his name.

Sportswear-maker Qiaodan — the Chinese transliteration for Jordan — was ruled to have used the name illegally.

Related:

Bruce Lee’s Daughter Sues Fast Food Chain for $30 Million

The victory comes after a smaller one in 2016, where the court ruled in favor of Jordan against Qiaodan’s use of his name’s Chinese characters, 乔丹, but not against the pinyin “Qiaodan”.




Funnily enough, the court ruled that Qiaodan would be permitted to continue using its knockoff “Jumpman” logo. Qiaodan said in a statement that the ruling would not affect its other existing trademarks or business operations.

Related:

Meet MoreFree, the Chinese Streetball Pioneer Who Can’t Stop Battling NBA Stars

Adan Kohnhorst
Adan Kohnhorst is a Shanghai-based writer, producer, and multimedia artist, and the Associate Editor at RADII. His work has been featured in publications such as Maxim and the Chinese-language StreetVoice, and he’s an active member of the hip hop and DIY music scenes in Shanghai, NYC, and Dallas. He learned Mandarin in high school so he could train at the Shaolin Temple, but now just uses it to interview rappers. He blogs about China and Asia on Instagram: @this.is.adan