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Kuaishou Brings 3D Cartoon Characters to Livestreaming with New AR Feature

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This article by Bailey Hu was originally published by TechNode. It has been re-posted here with permission.

Building on an augmented reality (AR)-emoji tool powered by users released last December, short-video app Kuaishou announced last week that it is using similar technology to create livestream options for cartoon characters.

So far two popular accounts on its app have used the new service to produce full-length livestreams, Tencent News reported. The new service uses AR technology and facial recognition to bring the cartoons to “life.” By detecting the movements of a person’s mouth, eyes, limbs, and more, the system can replicate similar expressions in cartoon form.

Using the new service, a character called “little Zen monk” (our translation) produced by Suzhou Dayu Internet, “talked” to followers for close to an hour on April 23. The stream attracted 250,000 viewers, or between 3% to 4% of the account’s total fans. On Thursday, an animated creature known as Dooro Bear also made a livestream debut on Kuaishou.

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Kuaishou is reportedly cooperating with other animation companies to bring more original characters to livestreaming screens. A representative of the company told TechNode that the feature will be available for users in the future, but did not specify a date of release.

Previously, the short-video platform launched an interactive feature for its users, allowing them to scan their own faces to create customized cartoon avatars. However, that feature had limitations — users could only scan their faces, and content was intended for brief, shareable clips.

TechNode
TechNode is a leading international technology media platform in China. Started in 2009 by Dr. Lu Gang, TechNode began as one man’s attempt to tell the world about what’s happening in China’s tech and startup ecosystems. See more at http://technode.com/

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