The NFL has just announced that China’s pop superstar du jour, Kris Wu, will attend Super Bowl LII as an ambassador for NFL China. His duties will include performing at Super Bowl LIVE, a ten-day fan festival leading up to the game. Wu is the first Chinese artist to perform at a Super Bowl event.
From the NFL’s official announcement:
As the NFL eyes global expansion and growing its worldwide fan base, the inclusion of international musical talent in Super Bowl event programming marks a milestone for the NFL and local host committee. “We’re thrilled to host Kris, one of China’s biggest stars, at Super Bowl LIVE presented by Verizon and look forward to welcoming him to the Bold North,” said Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee.
“Kris Wu is an extremely talented individual and will be a great representative for NFL’s rapidly growing fan base in China,” said NFL China Managing Director Richard Young. “The NFL’s popularity in China continues to boom as fans seek new, high quality sports entertainment experiences. Kris’ involvement combined with coverage from our online broadcast partner, Tencent Sports, will certainly enhance the Super Bowl experience for our Chinese fans.”
Read the full announcement here.
Cover image: SBS.com.au