After 30+ years of outfitting NBA stars, this company wants to share the "world's most comfortable sneaker" with the 99%If you’ve wanted to walk, run, and/or execute high-flying kicks, all while feeling like you’re floating on air, this could be something to throw your money at.For over 30 years, China-based company Peak Sports — based out of Dalian and Shanghai — has outfitted NBA basketball players and other members of the sports elite. But they’ve since turned to Kickstarter to help bring their shoe technology — which they’re cleverly calling “Peak King” — to a wider audience.The company writes:“It begins with our obsession with building the best basketball kicks. For the past 30-odd years, we have worked tirelessly to deliver only the best for everyone — that includes NBA stars [from] Lou Williams to Tony Parker.“In this pursuit, we discovered something game-changing — why limit it to only basketball players? We want to share it with the world, so we are here on Kickstarter to make it a reality.”The secret to their success, according to the campaign’s website, is P4U — a compound foaming technology that makes midsoles “self-adaptive” depending on the wearer’s activity.On a molecular level, the foam will separate and cushion your steps when walking, for instance, and bond resistance when running (or dunking on your friends). Interestingly, they’re sending a free sample of P4U — which looks a bit like goopy Silly Putty — to anyone that donates, to see what else future customers would want made with this material. Peak Sports are sending contributors a sample of P4U to play withThe company also tackles their Chinese origins head-on in writing: “While the phrase ‘Made in China’ may evoke certain thoughts in your mind, we’re here to take that phrase back. To us, ‘Made in China’ is a point of pride.” The sentiment is not uncommon; in recent years, many Chinese brands have been repositioning themselves as innovators and trendsetters, and reclaiming the label with pride.Related:Made in China 2.0: How Li-Ning Sneakers Went from Beijing Outlets to New York Fashion WeekIt’s worth noting that the campaign is officially “fully funded” — more precisely, it’s more than tripled its goal to date. But they also gift a pair of Peak King shoes to those that pledge over $850 HKD (equivalent to $109 USD).So if it means taking the “world’s most comfortable sneakers” out for a spin — sometime after Tony Parker, and before the rest of the world — we don’t mind if we do.Click here to support the campaign on Kickstarter.Related:How Basketball Became China’s Most Beloved SportAll images courtesy Peak Sports.
