Feng Li’s Paris Street Photography is a Rare Bright Spot Amid a Dark Winter for the City of Lights 2 days ago
Listeners of the World, Unite! Why Stressed Out Students are Turning to Revolutionary Songs 4 days ago
Listeners of the World, Unite! Why Stressed Out Students are Turning to Revolutionary Songs 4 days ago
Wǒ Men Podcast: How Covid-19 has Changed Chinese People’s Attitudes to Personal Finance June 15, 2020
The fried chicken chain's localization continues apace in ChinaImagine walking into a KFC, and instead of smelling their signature fried chicken, you’re overpowered by pungent wafts of stinky sour snail noodles. That will soon be a reality in China, where the fast food chain’s localization drive has hit a whole new level.KFC China has announced the launch of a range of pre-packaged, fast-cooking items entitled “Kaifengcai,” with chicken snail noodles among the items on offer. The menu, available later this month, also includes chicken breast, chicken soup, and fried rice. KFC announcing the new menus on Chinese social media site WeiboSnail noodles, or luosifen (螺蛳粉), has been a signature dish of the city of Liuzhou, in the southern Chinese province of Guangxi, since the 1970s. Known for its uniquely “stinky” aroma, the dish’s smell comes from the presence of sour fermented bamboo shoots, which are mixed with rice noodles and slow-boiled river snails. In 2019, Liuzhou officials applied for national and world-class intangible cultural heritage status for the dish. It’s become a huge hit in recent years, in particular among young Chinese urbanites who flocked to ecommerce sites to buy pre-packaged versions amid Covid-19 lockdowns.Now KFC is jumping on the bandwagon while also trialing a new mode of presentation for their food items. According to a press release, the “Kaifengcai” series is designed to “invite young people to enjoy hands-on cooking pleasure” via the dishes’ self-heating packaging. KFC’s posts about the range have immediately gone viral on Chinese social media.The move is the latest step in the localization of KFC’s menus in China, which feature a range of takes on traditional Chinese dishes alongside the fried chicken that most international customers might expect. In July 2019, KFC launched a menu series of Chinese midnight snacks and boiled skewers, or chuan.Related:China’s KFC Gives Up and Starts Selling Chinese Street FoodFor more on how KFC and other American fast-food chains have adapted to the Chinese market, check out our video explainer:
Feng Li’s Paris Street Photography is a Rare Bright Spot Amid a Dark Winter for the City of Lights 2 days ago
Listeners of the World, Unite! Why Stressed Out Students are Turning to Revolutionary Songs 4 days ago
Listeners of the World, Unite! Why Stressed Out Students are Turning to Revolutionary Songs 4 days ago
Wǒ Men Podcast: How Covid-19 has Changed Chinese People’s Attitudes to Personal Finance June 15, 2020