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Join Our Team: Marketing Specialist

About RADII
Founded in 2017, RADII provides a unique and insightful look into today’s China, cutting through the noise to uncover dynamic stories that upend clichés and create a deeper understanding of China’s role in creativity and culture across the world.
Marketing Specialist
We’re looking for an experienced Marketing Specialist with PR and partnership experience to work closely with the Head of Media/Business Director, to grow RADII’s audience, level up RADII’s presence in international media, and develop our RADII ambassadors and community. This individual will be responsible for building RADII’s brand through strategic outreach opportunities and building partnerships, offline and online. If you possess PR/marketing experience or a similar capacity in a digital media agency, social media company or media platform, we’d love to meet you!
Duties:
  • Plan and implement key marketing initiatives to meet marketing audience and follower goals
  • Conduct research to stay up-to-date on the digital marketing landscape to communicate ongoing knowledge of market trends, technology, and best practices
  • Implementation of PR activities (online/offline) from initial briefs through to campaign evaluation
  • Assist the Head of Media on the planning and execution of periodic international marketing campaigns to encourage conversion, increase brand awareness, and drive community engagement
  • Develop communication materials/tools for partnership-related projects, including materials for sponsored brands, events and collaborations, as well as documentation of best practices for partnerships
  • Work closely with the media/business development team to develop partnerships, co-create events, as well as evaluate, execute and report on paid campaigns
  • Collaborate with RADII Editorial/Studios/Biz Dev to conceptualize, outline, negotiate, and finalize partnership structures and agreements
  • Serve as the primary media representative for all of RADII’s non-editorial enquiries
  • Generate industry-specific media lists, write creative pitches, and conduct outreach for RADII upcoming projects, such as product launches or content campaigns
  • Nurture and maintain existing relationships with RADII-associated publications, organizations, and businesses
Requirements:
  • Bachelors in Marketing/Digital Marketing, with at least 2 years experience in a similar capacity from related fields of digital marketing, public relations, digital publishing and project management.
  • Agency or PR background preferred – strong communication, interpersonal, and negotiation skills are required.
  • Successful track record in helping storytellers and media entities secure media attention
  • Deep understanding of global media trends, Sino-American issues, and Chinese culture
  • Based in Shanghai, with bilingual proficiency in English and Mandarin
If you’re interested, please email your CV, a few relevant examples of your writing or editing, and a brief cover letter to [email protected]