Though it’s suffered a major misstep in its bid to alight on US soil, Chinese smartphone maker Huawei has just notched another victory at home. According to GizmoChina, Huawei has surpassed Apple for the first time as the “most recommended brand” of the year. This somewhat ambiguous title is based on the results of the latest annual China Net Promoter Score, a “brand ranking and analysis… collated by a leading brand rating agency in China known as Chnbrand.” According to a 2016 article in China Daily:
The survey, called the China Net Promoter Score, or C-NPS, is calculated by subtracting the percentage of customers who are detractors of brands from the number of consumers who are promoters. The scores range from minus 100 to 100 – a score of minus 100 means every customer is a detractor, while a mark of 100 means unanimous approval.
GizmoChina breaks down this year’s result:
The 2018 C-NPS survey covered 35 cities across China and surveyed residents who were between 15 and 64 years old. Random sampling was conducted based on sex, age, and income, with a total sample size of 2,450,026. This is another catalyst for Huawei to continue on its path to providing optimum consumer satisfaction. Huawei is no doubt a strong brand in China but one question that may still plague the minds of Huawei’s Executives is how and when will the company break into the highly sought after U.S market. That is turning out to be a million dollar question because there is no prospect of that happening soon.
Cover image: VR World