Digitally China is a bi-weekly podcast from RADII hosted by Tom Xiong and Eva Xiao, and produced by Jacob Loven. On each episode, the team will tackle a different timely tech-related topic, providing key insights on all you need to know about the fast-changing nature of innovation in China. Find previous episodes of Digitally China here and subscribe on iTunes here.
When it comes to buzzwords in the tech industry, “new retail” ranks high on the list. For the past few years, Alibaba has popularized the catchphrase to describe smarter, higher-tech ways of serving customers in brick-and-mortar shops — by linking online and offline data — from facial recognition-powered payments to smart mirrors that let customers “try on” cosmetics before buying them.
But beyond the shiny add-ons that consumers see, the real impact of new retail — especially for physical stores — is less visible: the supply chain and inventory.
In this episode, we’ll pull apart what new retail actually means for brick-and-mortar shops, why e-commerce platforms are moving offline, and how traditional brands are trying to catch up with JD and Alibaba before they get left behind.
In this episode, we cover:
This week’s guest, Sicheng Peng, is the APAC President and General Manager at 7thonline, which helps apparel, footwear, and accessories brands use data to plan merchandise demand and allocation. A Beijinger at heart but now based out of Shanghai, Peng also oversees the growth and development of 7thonline’s China business.
Listen to the episode on iTunes here.
Here Comes New Retail: How Alibaba Wants to Change the Way We Think about Shopping
Watch: Why China is a Testing Ground for Retail and More in the Digital Age
Infographic: Here’s What Happens in One Minute on the Chinese Internet
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