A telling report from dating site Zhenai and the data-driven 36r is making the rounds, exposing the younger generation’s increasingly detached love lives.
Drawing on data from Gen Z and millennial subjects 30 years old, which, according to the idiom “而立之年,” is the age when most young people stand up, it provides a detailed analysis of the dating scene, Chinese singles’ romantic and professional preferences, and even their preferred breakup methods.
According to the report, 70% of 90s babies are actively searching for love. Among them, 26.42% expressed an intense desire to get married, but 30.05% were indifferent to marriage. In fact, the study found that almost 40% of singles did not want to have a wedding, women more so than men.
But love is undoubtedly still on the mind: the survey showed that being single was also the number one worry (63.88%), followed by being poor (44.84%) and having no friends (29.09%) — ouch.
To no one’s surprise, WeChat played a role: when breaking up, 40.82% of people used WeChat to deliver the news, while 46.83% chose to do the deed in person.
China’s 100 million singles remain in the spotlight: from viral campaigns highlighting “leftover women,” to marriage markets, to the phenomenon of Single’s Day. The report comes on the heels of Alibaba’s biggest Single’s Day ever; this age group is one of China’s biggest consumer bases, preferring to spend their increasing disposable incomes on consumer goods, pets, and social events.
Why China’s Millennials Are at War with Marriage and Having Babies
The report concluded that Chinese 90s babies, more than any other generation, wanted to pursue “high-quality love and authentic lives.” They enjoy more free time and care more about having a comfortable lifestyle than their predecessors. It also stated that as women become more self-reliant and career-driven, men still hold on to traditional dating values like marriage and family.
Cover Photo by Kirill Sharkovski
We highlight our top stories each week in an email newsletter that goes out every Monday - hot, fresh, and straight to your inbox.
Don't worry, we don't spam
Thousands of earthlings have signed up for our newsletter, and you should do the same