Watch: Are Chinese Fashionistas Turning Their Backs on Western Brands?


More than ever before, “made in China” is having a moment right now. As Chinese streetwear and high fashion labels are gaining praise and followers abroad, the connotations of the label are shifting away from “cheap copycats” towards a dynamic, creative crop of design talent.

But are everyday citizens buying in, or are they still obsessed with Western fashion?


How “Made in China” Fashion Got Its Groove Back

At this year’s Shanghai Fashion Week in Xintiandi, we asked people to break down their street style, talk about their shopping habits, and weigh in on some of their favorite labels in China and abroad. (Their responses might surprise you.)

Watch the full video below:


RADII (rā'dē-ī') is an independent platform of artists, writers and creators dedicated to sharing vibrant stories from the rarely explored sides of new China.

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