This one was a long time coming.
Shannon Lee, Bruce Lee’s daughter and CEO of the Bruce Lee Foundation, is suing Chinese fast-food chain Kungfu (真功夫) for using her father’s image as its logo without permission. She has asked that the chain stop using her father’s image, clarify that it has no connection to Bruce Lee for 90 consecutive days, and pay 210 million RMB in damages (30 million USD).
The logo is unmistakably Bruce Lee, in his iconic fighting stance and yellow tracksuit from Game of Death. So far, the chain has posted a statement on their Weibo page saying that the logo was approved through standard legal processes, and questioning why they were being sued now after 15 years of using the logo.
Shannon serves as CEO of the Bruce Lee Foundation, and is a vocal gatekeeper of her late father’s image. According to its website, the company is “dedicated to sharing the art and philosophy of Bruce Lee to inspire personal growth, positive energy, and global harmony.”
Recently, she spoke out against Lee’s portrayal in Quentin Tarantino’s Once Upon a Time in Hollywood, saying it had made a “mockery” of her father. Her comments drew support from both American and Chinese netizens.
Quentin Tarantino’s Depiction of Bruce Lee as “Arrogant A-Hole” Enrages Chinese Social Media
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