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BBC Teams Up With Bilibili for China-UK Content Push

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Chinese video platform Bilibili is doubling down on its partnership with the BBC. 

Bilibili will be the exclusive Chinese distributor for landmark BBC titles like Green Planet and The Mating Game, and new scripted fantasy series The Watch. In addition to hosting current programming, Bilibili will also offer some of BBC’s greatest historical hits like Top Gear and Doctor Who.

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First Look: Bilibili’s Animated “Three-Body Problem” Teaser

BBC Studios, meanwhile, will be featuring Chinese sci-fi author Liu Cixin in its new series Odyssey into the Future, and has confirmed that “several” joint documentary projects are already in pre-production, with a focus on stories about Chinese culture.

Ding Ke, BBC Studios’ newly-appointed Senior Vice President and General Manager for Greater China, said, “We know that telling Chinese stories is about realizing local values and resonating with the Chinese audience. Previous cooperation between BBC Studios and Bilibili laid a solid foundation for this enhanced strategic partnership. As well as taking British stories to China, this deal will also take some of China’s rich cultural stories to the rest of the world.”

Related:

Meet Bilibili, the Chinese Streaming Platform That Wants to Challenge Japan’s Anime Dominance

Originally founded as a platform for watching Japanese anime, Bilibili has expanded its focus over the years to become the leading voice across a diverse set young cultural nodes — in the first quarter of this year, the site’s number of active users rose to 170 million.

Jocelyn Yang
    Jocelyn Yang is a student journalist at Emerson College and serves as an editorial intern at RADII. Her primary field of interest is writing about Chinese and American cultures. Follows her on Twitter @_jocelynyang_.