If you’re a company with a strong brand, the best strategy to beat “daigou” smugglers and succeed in China is to connect with consumers and stop tilting at windmillsRead More
Author: Jonathan Heeter
About The Author
Jonathan Heeter is the Chief Creative Officer and co-founder of Playbook, a Beijing-based boutique creative agency that helps foreign brands succeed in China. He is also easily the best foreign Ping Pong player in the history of the Hopkins-Nanjing Center.
The Aegean Sea shopping mall/entertainment complex in Beijing has replaced the byzantine department stores of yore by asking, “What’s the difference between me and your phone anyway?”Read More